Privacy Policy
Last updated 15 August 2026
Will Watch ("Will Watch", "we", "us") is a personal project built and operated by William Crookes, an individual developer based in the United Kingdom. This Privacy Policy explains what information Will Watch collects, how it's used, and the choices you have. By using the Will Watch app, you agree to the practices described here.
Information We Collect
- Account information: your email address and password, display name, preferred language, and your analytics consent choice. Passwords are handled entirely by our backend provider, Supabase, and we never see or store your raw password.
- Country: detected automatically from your device's locale when you sign up, or set manually in Settings. We use this to look up which streaming services carry a given movie or show in your region.
- Profile picture: if you choose to upload one, it's stored via Supabase and shown to other users alongside your display name, both on your profile and next to your comments and replies.
- Your watch activity: the shows and movies you add to your watchlist, the episodes and movies you mark as watched (and when), and your progress through seasons.
- Content you post: comments, replies, and votes on comments or cast members that you choose to submit. This content is visible to other users of the app.
- Friends and shared watchlists: if you add a friend by email, we check whether that email matches an existing Will Watch account, and store the email you typed as a pending invite -- regardless of whether it matched -- so you can see and cancel your own outstanding invites. We don't tell you whether an email you looked up belongs to an account, to protect the privacy of the person on the other end. Once you're connected, your friend list, any shared watchlist you build together, and the titles added to it are stored and visible to that friend. You can also connect with someone directly from a shared Movie Match session, without an email lookup.
- Push notification token: if you turn on new-episode notifications, or when a friend sends you a friend request or a Movie Match invite, we store a device-level push token (provided by Expo) tied to your account so we can send you those notifications.
- GIF searches: if you search for a GIF to attach to a comment or review, your search term is sent to our GIF provider, GIPHY, to return results. We don't store your search terms ourselves.
- Usage analytics: anonymized product-usage events (e.g. which screens you visit, sign-in/sign-up events) via PostHog. You'll see a toggle for this when you create your account, pre-set based on your device's region -- off by default in the EU, EEA, UK, or Switzerland (or if we can't tell), on by default elsewhere. Either way it's visible and changeable before you sign up, and you can turn it on or off at any time afterward in Settings.
- Anonymous website analytics: visiting willwatch.app itself (outside the app) sends anonymous page-view and download-button-click events to PostHog. This isn't linked to an account or gated by the opt-in toggle above, since it happens before you'd have one. There's no session recording, and it respects your browser's Do Not Track setting.
- Movie and TV metadata (titles, overviews, posters, cast, air dates) shown in the app comes from The Movie Database (TMDB) and is not personal information about you.
Information We Do Not Collect
We do not collect or process payment or billing information (Will Watch is currently entirely free, with no subscriptions), your precise device location, your contacts, or any camera or microphone data.
How We Use Your Information
- To operate the app: storing and syncing your watchlist, watch history, comments, and votes.
- To let you connect with friends, whether by email lookup or from a shared Movie Match session, and build shared watchlists together.
- To show you which streaming services carry a movie or show in your country, using your stored country to look up availability via TMDB.
- To send transactional emails (confirming your account, letting you reset your password, and, once enabled, magic-link/OTP sign-in) via our email provider, Brevo.
- To send push notifications about new episodes, but only if you've turned that on in Settings.
- To understand how the app is used and improve it, for accounts where analytics is enabled -- see "Information We Collect" above for how that's decided, and Settings to change it.
- To maintain the security and integrity of the service, including detecting abuse.
Legal Basis for Processing (UK/EEA/Switzerland users)
- Performance of a contract: core account, watchlist, and watch-history data. This is what makes the app work.
- Consent: analytics and, if enabled, push notifications, both opt-in and withdrawable at any time.
- Legitimate interests: keeping the service secure and functioning correctly.
Who We Share Information With
We don't sell your personal information, and we don't share it for advertising purposes today (see "Advertising" below). We use a small number of service providers to run Will Watch, each processing data only to provide their service to us:
- Supabase: our database, authentication, and backend hosting provider. Account data, watch history, and app content are stored here.
- The Movie Database (TMDB) provides the movie/TV metadata, images, and cast information shown in the app, and streaming-availability data based on your country. This product uses the TMDB API but is not endorsed or certified by TMDB.
- GIPHY powers GIF search when you attach a GIF to a comment or review; your search terms are sent to GIPHY to return results.
- PostHog (EU Cloud region) processes anonymized in-app usage analytics for accounts where it's enabled, and anonymous page-view analytics for the willwatch.app website.
- Brevo sends transactional emails on our behalf.
- Sentry receives crash and error reports so we can fix bugs; this may occasionally include limited technical information about what you were doing in the app at the point of a crash.
- Expo/EAS delivers push notifications and hosts the infrastructure the app is built and updated through.
- Cloudflare hosts our website (willwatch.app) and routes incoming email to our support/privacy inbox.
International Data Transfers
Some of the providers listed above may process data outside the United Kingdom or European Economic Area, including in the United States. Where this happens, we rely on the safeguards those providers offer (such as Standard Contractual Clauses) to keep your information protected.
Data Retention
We keep your account data for as long as your account is active. If you delete your account (Settings -> Delete Account, in the app), your profile, watchlist, watch history, comments, votes, friend connections, and shared watchlists are permanently and immediately deleted.
Your Rights
Depending on where you live, you may have the right to access, correct, delete, restrict, or receive a copy of your personal information, and to object to or withdraw consent for certain processing. In Will Watch, you can:
- Export a copy of your data at any time: Settings -> Export My Data.
- Permanently delete your account and all associated data: Settings -> Delete Account.
- Turn analytics on or off at any time: the "Help improve Will Watch" toggle in Settings.
For anything else, or if you're not able to do something above yourself, contact us at privacy@willwatch.app.
Children's Privacy
Will Watch is not intended for anyone under 16 years old, and we don't knowingly collect information from children under 16. If you believe a child has provided us with personal information, contact us at privacy@willwatch.app and we'll delete it.
Advertising
Will Watch does not currently show advertising. If we introduce advertising in the future, we'll update this Privacy Policy beforehand to explain what that means for your information.
Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we'll let you know via the app or by email.
Contact Us
Questions about this policy or your data: privacy@willwatch.app